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The Influence of the Technologies that Make Political Pamphlets

A key difference that the digital age brought was a divide between "impression" and "reach." When we only had physical copies, the number of readers at any given time was limited to the number of "impressions," or copies made. But in the digital age, one impression can be seen by millions of people. The infographic below is a fun way to see how impressions and reach diverged from each other after Twitter emerged.