The release of Apple’s iPod
Apple capitalizes on the increasing trend for digital music distribution by premiering its own MP3 player. While not the first MP3 player to hit the market, it was the first time a company had rolled-out a comprehensive digital music ‘solution’ which included Apple’s own compression codec (AAC), it’s own music distribution site, the iTunes store (P2P), and the iPod itself (basically a hard-drive with a limited GUI and an audio connector).
Kahney, Leander. "An Illustrated History of the IPod and Its Massive Impact | Cult of Mac." Cult of Mac. September 13, 2014. Accessed December 3, 2015. http://www.cultofmac.com/124565/an-illustrated-history-of-the-ipod-and-its-massive-impact-ipod-10th-anniversary/.