CanonEOS5DMarkIII.jpg

Canon EOS 5D Mark III

Creator
Canon
Date(s)
2012

The Canon EOS 5D Mark III is a 22.3-megapixel camera that costs $3,499—1/10 the cost of the Kodak Nikon DCS 100 (Pritchard 2014). Equipped with the Canon CMOS sensor and DIGIC 5+ Image Processor, the camera was developed to deliver “clarity and sharpness” in high action scenes (“Canon EOS 5D Mark III").  CMOS sensors are composed of a photodiode and amplifier. When the photodiode is exposed to light, electrical charge accumulates, is converted to voltage, and is ultimately transmitted as electrical signals. CMOS sensors read electrical signals efficiently and rapidly, using little power (“CMOS Sensors”). 

Shutter speeds range from 30 seconds to 1/8000 of a second, allowing for more high resolution and energy-efficient pictures to be taken of a wide range of subjects (“Canon EOS 5D Mark III). The Canon EOS also allows for clear pictures in extreme lighting. The DIGIC processor has high dynamic range mode that can photograph high contrasts of light, a feat inaccessible when using standard exposure (Pritchard 2014). Canon EOS cameras are compatible with a number of interchangeable lenses, such as standard zoom, ultra-wide zoom, and telephoto zoom. Because of its highly tuned parts, Canon EOS cameras can capture a wide range of photographs from daguerreotype-like portraits to sweeping landscapes to high action shots, with automatic modes for each type of picture, in all sorts of lighting conditions.

Because of its versatility, weather durability, and affordability, the Canon EOS 5D Mark III has become a fixture among professionals as well as amateurs (Pritchard 2014). Other less expensive Canon EOS models exist, making the camera even more accessible to enthusiasts as well as freelance photographers whose equipment is not paid for by a publication. With the drop in full-time journalists and competition for freelance jobs, the affordability of high quality technology has become more important in photojournalism, especially for photographers who finance their own trips to warzones (Taylor 2014).

Sources

"Canon EOS 5D Mark III." Canon. Accessed November 10 2015, http://shop.usa.canon.com/shop/en/catalog/eos-5d-mark-iii-body.

“CMOS Sensors.” Canon. Accessed December 12, 2015, http://www.canon.com/technology/s_labo/light/003/05.html.

Pritchard, Michael. A History of Photography in 50 Cameras. New York: Bloomsbury Publishing, 2014. Print.

Taylor, Astra. "What We Want." In The People’s Platform: Taking Back Power and Culture in the Digital Age, 68-103. New York: Picador, 2014.

Photographs:
"Arrival on the USS Abraham Lincoln." Wikipedia. Accessed December 19, 2015, https://en.wikipedia.org/wiki/Mission_Accomplished_speech.

"Canon EOS 5D Mark III." Wikipedia. Accessed December 11, 2015, https://en.wikipedia.org/wiki/Canon_EOS_5D_Mark_III.

Pardo, Jose Luis. "Las Verdades del Photoshop." El Pais. Accessed December 15, 2015, http://cultura.elpais.com/cultura/2015/03/06/actualidad/1425645866_273017.html.

Sharma, Satish. "LA Times." Satish Sharma's Rotigraphy Blog. Accessed December 11, 2015, http://satish-sharma.blogspot.com/2015/07/these-altered-images-show.html.

Sinco, Luis. "Marlboro Marine." Los Angeles Times. Accessed December 16, 2015, http://www.latimes.com/visuals/photography/la-photo-2005-pulitzer-finalists-marlboro-pictures-photogallery.html.

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