Youtube-logo.jpg

YouTube

Creator
Chad Hurley, Steve Chen, and Jawed Karim
Date(s)
April 23, 2005
What Happens When You Upload? When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored. (filmora 2016)
YouTube, the eight-year-old video-sharing website is a juggernaut in its own right: Viewership grew about 50% in the past 12 months, an astounding growth rate for a site that attracts 1 billion users each month globally. Viewers consume 6 billion hours of YouTube videos monthly -- that's almost one hour for every person on the planet. With traditional-TV audiences stagnating, it's no surprise that YouTube has emerged as the leading platform for professional artists and producers looking to connect directly with mass audiences; some have millions of devoted fans who come to enjoy their shows day after day. Their shows tend to be short, and while they are produced on the cheap compared with television shows, they have none of the grainy, amateurish aesthetic of YouTube's early days. Together, YouTube and its content partners are transforming the site from a chaotic collection of cat videos and viral hits like "Gangnam Style" (1.7 billion views) into a legitimate destination for a new generation of professional videos. The viral hits and zany clips are still there, of course, and in aggregate they draw the largest -- and most global -- entertainment audience anywhere. (Helft, Mansour 2013)

The announcement of the so-called YouTube originals dovetailed with a major overhaul of YouTube -- both on the web and in its mobile versions -- around channels. Channels had long existed on the site, but they were all but ignored by viewers and creators. Individual videos were the centerpiece of the YouTube experience. With a series of changes in the user interface, YouTube put channels front and center and encouraged content creators to take advantage of them. Rather than aim for a hit video that could amass millions of views, they were to think about creating series of related clips or programs that would lure users to their channels again and again. Instead of counting individual video views, they started to measure success in subscribers. In other words, they started to look more like television channels. "People are coming to YouTube to find the channels they care about, just like they do on their DVR," says Kamangar. (Helft, Mansour 2013)

This haven of global video sharing is where Chogyal Namkhai Norbu has shined a light on one of the remaining ways that Tibetan language and culture are preserved by Tibetans living through the Chinese occupation in Tibet. Tibetan singers are able to pervade their message of love for their homeland and their language through YouTube, which is how Chogyal Namkhai Norbu discovered these songs and how Khaita Joyful Dances developed into a practice in the International Dzogchen Community. It is important to note that Khaita Joyful Dances has a YouTube channel that is visited by Tibetans in Diaspora and by those wishing to preserve Tibetan language and culture at large.
Sources
Filmora, 2016. “How YouTubeworks,” filmora.wondershare.com, https://filmora.wondershare.com/vlogger/how-does-youtube-work.html (Accessed May 13, 2018).
HELFT, MIGUEL, and Iris Mansour. 2013. "HOW YOUTUBE CHANGES EVERYTHING." Fortune168, no. 3: 52. Business Source Complete, EBSCOhost (accessed May 13, 2018).
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